Public Relations & Publicity

Publicity

With a rich background in the entertainment industry and experience working alongside high-profile celebrities like Billy Idol and Pamela Anderson, I bring a unique blend of creativity and strategic thinking to the table.

Whether it's elevating brand visibility for Fortune 50 corporations or creating buzz for major CPB brands, my approach is always innovative and results-driven. I specialize in maximizing brand awareness through unconventional and highly effective strategies that deliver exceptional results at minimal costs.
 

Ideating Gratis Brand Exposure

The Adopt-A-Beach project was born from the challenge of generating maximum brand awareness for a start-up suncare CPG with no budget. After coining the campaign title and forming a strategy, I connected with two major environmental organizations in Santa Monica and San Diego. I pitched my concept to each group separately, then brought them together to launch the campaign. Seeing my vision lead to the placement of trash cans on Southern California beaches and the cleanup of tens of thousands of tons of debris in 12 countries has been incredibly rewarding.

Strategic Affiliations

When it comes to thinking outside the box to generate maximum brand exposure and media coverage with minimal expenditure, I am at the top of my game. For an unscripted television project I developed, I spent six months communicating with the White House Press Office, ultimately securing approval for the President to record a special message for the show's opening.

Though the project didn't get picked up, this achievement holds a special place among my accomplishments, highlighting my skills in relationship building, communication, and negotiation.

Thinking Outside of Every Box

A colleague of mine once had the Hawaii Tourism Authority as a client and sought my assistance in developing a strategy for gaining maximum national television exposure for the Big Island at a reasonable price. My strategy involved quickly building a relationship with Harry Friedman, then the Executive Producer of Wheel of Fortune. After some negotiations, Mr. Friedman agreed to a fair sponsorship fee, allowing the Hawaii Tourism Authority to secure a week of on-location live taping of Wheel of Fortune on the Big Island.